Sync data from Amazon Athena to Google Ads
Empower your marketing team to run highly granular retargeting and lookalike campaigns on Google
Now deliver even more relevant ads by combining data from various sources within your data warehouse to fuel your remarketing campaigns on Google. And never show an ad to someone after they purchase the item you were promoting by automatically updating customer data in your Google Ads account. Use Cases
Learn how to send data from Amazon Athena to Google Ads with Hightouch
- Upload lists to Google Ads to run ads based on certain attributes within your database, such as people who have visited your site
- Run lookalike audiences on Google Ads using subsets of your users rather than all of them
- Continuously fuel your Google Ads custom audiences with live data so that data never goes stale
About Google AdsGoogle Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.Learn more about Google Ads →
About Amazon AthenaAmazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.Learn more about Amazon Athena →
Augment your team with Hightouch
Make data the center of your business decisions
Secure by designOwn your data. Avoid lengthy security reviews.
PowerfulLeverage all the work of your data analysts & engineers.
CustomizableCentralize segmentation and customer profiles.
Source of truthYour warehouse is the source of truth for customer data.