Drive growth with better data
Your data warehouse is your source of truth for customer data. Hightouch syncs this data to tools that your marketing team relies on.
Visual Audience Builder
Segment audiences for your marketing campaign without feeling overwhelmed using our visual audience builder. No SQL skills required.
We support 3 types of query conditions:
- Property conditions:Segment audiences according to shared properties such as age or location.
- Relation conditions:Querying related models helps you find out what meaningful relationships your users have with each other based on the activities they perform or their attributes.
- Event conditions:Filter and funnel your audience according to the actions they are performing in your application or service journey (such as whether they added an item to their cart)
Holistic customer profiles
- Get a complete view of the customer in all of your marketing tools without creating a new 'source of truth'
- Run personalized campaigns across all channels (email, push, ads, etc.) using rich customer data without engineers
- Leverage computations from your data warehouse or BI or create new ones on top of the same customer data
Centralized audience segmentation
- Manage audiences across ad platforms like Facebook, Google, and LinkedIn through one interface.
- Create new segments or use existing segments from your BI team. Don’t repeat work that’s already been done before.
- Don’t be limited to emails and phone numbers. Target anonymous visitors with all of the event data in your warehouse without sacrifice match rate.