The Complete Guide to Reverse ETL

Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.

The sheer number of data applications is exploding. And for your business teams to find success in today’s highly personalized marketplace, enabling all of your tools with complete, contextualized data is no longer a nice-to-have, but a must-have.

Whether you need to send data from your warehouse to marketing automation, sales CRMs, advertising platforms, customer experience platforms, product analytics, or project management software, asking engineers to create custom integrations or perform one-off manual uploads are just bad options that waste time, valuable resources, and don’t actually solve the ongoing need.

The good news is that your data warehouse is your source of truth. Reverse ETL, the process of sending data from your central data warehouse of choice to operational systems of record, quickly solves this core data problem and activates all the data your teams need directly into the tools they use every day.

Read this paper to learn:

  • How to leverage Reverse ETL to eliminate data silos and activate your data warehouse to improve business outcomes

  • Specific use cases for Reverse ETL and how it fits into the modern data stack

  • New ways all teams can meet goals with better access to data in their operational tools

  • The core must-haves in a Reverse ETL solution

Learn about the technology used by data-driven companies like: