Sync data from Rockset to Mixpanel

Perform deeper analysis and better understand user behavior by bringing enriched customer data into Mixpanel from your data warehouse

Ideally, your data warehouse should contain all your customer data and when that is the case, using your warehouse as the source for your Mixpanel data enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments on Mixpanel as well as bring in data from your engagement tools. Moreover, you can ensure that the data on Mixpanel that is consumed by your product and growth teams is always up-to-date and in the expected format. Lastly, if your company also uses a Business Intelligence tool such as Looker or Mode alongside Mixpanel (which you must consider if you aren't already), you can ensure that the data is consistent across both systems since your data warehouse is the only true source of data.
Use Cases
  • Sync enriched customer data to perform granular user and cohort analysis
  • Export your warehouse data to Mixpanel frequently and in a reliable manner
  • Go beyond event analysis and understand who the user is with enriched entity data
Learn how to send data from Rockset to Mixpanel with Hightouch
About MixpanelMixpanel gives you detailed, real-time insight into how people interact with your products. Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website.Learn more about Mixpanel
About RocksetRockset is a real-time analytics solution enabling low latency search and aggregations. Using Rockset, you can create personalized user experiences, build real-time decision systems, serve IoT applications, and more, with a real-time indexing database that can power sub-second queries at massive scale.Learn more about Rockset
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Lock iconSecure by designOwn your data. Avoid lengthy security reviews.
Swap iconPowerfulLeverage all the work of your data analysts & engineers.
Person iconCustomizableCentralize segmentation and customer profiles.
Eye iconSource of truthYour warehouse is the source of truth for customer data.