Sync data from Google BigQuery to Google Ads
Empower your marketing team to run highly granular retargeting and lookalike campaigns on Google
Now deliver even more relevant ads by combining data from various sources within your data warehouse to fuel your remarketing campaigns on Google. And never show an ad to someone after they purchase the item you were promoting by automatically updating customer data in your Google Ads account. Use Cases
Learn how to send data from Google BigQuery to Google Ads with Hightouch
- Upload lists to Google Ads to run ads based on certain attributes within your database, such as people who have visited your site
- Run lookalike audiences on Google Ads using subsets of your users rather than all of them
- Continuously fuel your Google Ads custom audiences with live data so that data never goes stale
About Google AdsGoogle Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.Learn more about Google Ads →
About Google BigQueryBigQuery is a fully-managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence.Learn more about Google BigQuery →
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CustomizableCentralize segmentation and customer profiles.
Source of truthYour warehouse is the source of truth for customer data.