Facebook Custom Audiences
Empower your marketing team to run highly granular retargeting and lookalike campaigns on Facebook
Now deliver even more relevant ads by combining data from various sources within your data warehouse to build custom audiences for Facebook Ads. And by keeping your custom audiences updated automatically, never show an ad to someone after they purchase the item you were promoting! Use Cases
Learn how to send data to Facebook Custom Audiences from Hightouch
- Upload lists to Facebook to run ads based on certain attributes within your database, such as people who have visited your site
- Create lookalike audiences on Facebook using subsets of your users rather than all of them
- Continuously fuel your Facebook custom audiences with live data so that data remains fresh
About Facebook Custom AudiencesA Facebook Custom Audience is a targeted advertising service that allows businesses to import information or “identifiers” about leads and customers (such as email and phone number) to retarget them via ads on Facebook.Learn more about Facebook Custom Audiences →
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CustomizableCentralize segmentation and customer profiles.
Source of truthYour warehouse is the source of truth for customer data.