destination

Facebook Conversions API

Gain in-depth insight into conversions by sending web events to Facebook from the warehouse

The Facebook Pixel is the most commonly used method of tracking conversions and your website visitor's actions. With Hightouch and the Facebook Conversions API, you will be able to send server events from the data warehouse directly to the Facebook Pixel. These events are processed like browser events and linked to the pixel.
Use Cases
  • Send events directly from your data warehouse to Facebook Pixel
  • Tune your measurement, optimization, and reporting processes with additional product data from the warehouse

Visit our docs to learn more about how to send data to Facebook Conversions API from Hightouch

About Facebook Conversions APIThe Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events.Learn more about Facebook Conversions API
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