Sync data from Amazon Athena to Xandr (AppNexus)
Enable your marketing team to target granular audiences and measure real-world outcomes
Use Hightouch to power your integrated ad management solution by keeping your audiences in sync with product and customer data. Use Cases
- Track conversions and impressions to gain deep insights into ad performance over time
- Build granular segments in your data warehouse with product usage and customer data
- Keep segments up-to-date in AppNexus with regular syncing
About Xandr (AppNexus)AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP) and supply-side platform (SSP) functionalities.Learn more about Xandr (AppNexus) →
About Amazon AthenaAmazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.Learn more about Amazon Athena →
Augment your team with Hightouch
Make data the center of your business decisions
Secure by designOwn your data. Avoid lengthy security reviews.
PowerfulLeverage all the work of your data analysts & engineers.
CustomizableCentralize segmentation and customer profiles.
Source of truthYour warehouse is the source of truth for customer data.