Sync data from Amazon Athena to Facebook Custom Audiences

Empower your marketing team to run highly granular retargeting and lookalike campaigns on Facebook

Now deliver even more relevant ads by combining data from various sources within your data warehouse to build custom audiences for Facebook Ads. And by keeping your custom audiences updated automatically, never show an ad to someone after they purchase the item you were promoting!
Use Cases
  • Upload lists to Facebook to run ads based on certain attributes within your database, such as people who have visited your site
  • Create lookalike audiences on Facebook using subsets of your users rather than all of them
  • Continuously fuel your Facebook custom audiences with live data so that data remains fresh
Learn how to send data from Amazon Athena to Facebook Custom Audiences with Hightouch
About Facebook Custom AudiencesA Facebook Custom Audience is a targeted advertising service that allows businesses to import information or “identifiers” about leads and customers (such as email and phone number) to retarget them via ads on Facebook.Learn more about Facebook Custom Audiences
About Amazon AthenaAmazon Athena is an interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL. Athena is serverless, so there is no infrastructure to manage, and you pay only for the queries that you run.Learn more about Amazon Athena
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Lock iconSecure by designOwn your data. Avoid lengthy security reviews.
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Person iconCustomizableCentralize segmentation and customer profiles.
Eye iconSource of truthYour warehouse is the source of truth for customer data.