The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Learn why and how companies are adopting an implementation-free CDP
Today every vendor in Martech is trying to sell a SaaS tool with the infamous promise of offering a single view of the customer. For years, companies have turned to CDPs in attempt to realize these coveted customer insights, but CDPs comes with a price— and that price is time: time to value, time to evaluation, time to security, time to implementation, and time to adoption.
Implementing a CDP requires you to go through a traditional sales process: request for proposal, product demo, Q&A meeting, and finally a co-managed Proof of Concept development project. To make matters worse, you don’t even begin to see any value until the POC stage.
Even if you’re successful in deploying a CDP, your data team is forced to maintain and manage another tool, and your marketing team has yet another tool to build custom audiences. CDPs force you to buy an all-in-one solution, even though you may only use a sliver of the offering.
With Reverse ETL there is finally a better alternative and you are no longer stuck spinning your wheels as you try to implement a CDP. All of your customer data already exists in your warehouse. Reverse ETL makes it easy to activate that data and send it to your business tools.
Read this whitepaper to learn why major brands are implementing Reverse ETL to lower evaluation time, speed up implementation time, improve security, empower adoption, and improve the collaboration between marketing and data teams.
Read this paper to learn:
The benefits of an Implementation-Free CDP (faster purchasing, implementation and adoption)
Case studies of how companies like Nando's and Autotrader adopted an Implementation-Free CDP
The tools needed to turn your data warehouse into a CDP