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Documentation/Hightouch audiences/Visual builder

Visual Audience Builder

Table of Contents
Filter conditions

Filter conditions

"Filter conditions" are the core of the visual builder. You can mix and match the different conditions to slice your users table to a very specific audience.

The Property Condition

The property condition is the most basic condition. It filters users based on the values of columns in the users table.For example:
  • All users where their city is "San Francisco"
  • All users where their age is less than 25.

Here's how it looks in the visual builder:

The Event Condition

The event condition filters users based on what events they've performed. It supports specifying multiple events that have to happen in order.For example:
  • All users that viewed the website, but didn't create an account.
  • All users that viewed a promo page on the website, and then checked out.

Here's how it looks in the visual builder:The related object condition filters users based on data in other models. In SQL speak, it lets you filter based on the matches on a foreign key to another table.For example:
  • All users that have purchased more than 3 items
  • All users that are a part of workspaces with only one member.

Here's how it looks in the visual builder:

The Audience Condition

The audience condition filters users based on whether they're a part of another audience. This condition is helpful for constructing complex audiences, and ensuring that users aren't duplicated across campaigns.For example:
  • All users that added an item to their cart and are not part of the "TV buyer" audience.

Here's how it looks in the visual builder: