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Hightouch Audiences

OverviewUsageVisual Audience BuilderSchema
Documentation/Hightouch audiences/Overview
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Documentation

Overview

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An example query
Hightouch Audiences makes it easy for marketers to sync segments of users to destinations such as Facebook Ads, Google Ads, customer.io, and more.With the visual audience builder, marketers can create powerful queries without writing any SQL. Marketers can filter by a variety of conditions, including:
  • Property values — for example, filter users to just those where city = "San Francisco".
  • Related object values — for example, filter users to just those that are a part of an organization with more than 10 members (where the organization is referenced via a foreign key in the database).
  • Events performed — for example, filter users to just those that added an item to their cart, but did not checkout.
In order to power the visual audience builder, a one-time setup step is required to map the data in your warehouse.

An example query

The following query returns all users in San Francisco or New York that have added a product to their cart.
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