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Twitter Ads

Run campaigns with custom audiences, retargeting, and lookalikes in Twitter

Setup

After selecting Twitter from our Destinations catalog, you will be prompted to initiate an OAuth flow.
You will be able to select the related Twitter Ads account when you configure your sync.

Sync Mode

This integration supports Segment Mode. New users will be inserted into the Twitter Custom Audience. Users that are removed from the model will be removed from the Custom Audience.

Audience Segment

Hightouch supports automatically creating a new segment for your sync. You can specify a custom name for this segment. Otherwise Hightouch will use the name of the model as the segment's name.
Here, Test Audience will be used as the audience name:

Mappings

Twitter allows mapping to various user identifiers, such as Email, Device ID, Twitter Handle, etc. Twitter requires all fields for users to be both normalized and hashed using SHA256 (with the exception of Partner User ID). You can achieve this in your model with a function like encode(digest(value, 'sha256'),'hex') in Postgres:

Authenticating Requests

As per Twitter's documentation,
Access tokens are not explicitly expired. An access token will be invalidated if a user explicitly revokes an application in the their Twitter account settings, or if Twitter suspends an application.
If for whatever reason you are unable to authenticate your requests, please reauthorize your application via the destination configuration page:

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On this page

SetupSync ModeAudience SegmentMappingsAuthenticating Requests

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