Empower your marketing team by utilizing web events in Tiktok
Setup
After selecting Tiktok from our Destinations catalog, you will be prompted to initiate an OAuth flow.
Click the button to initiate the OAuth flow with Tiktok.
Sending events
Hightouch supports syncing "Web Events".
Pixel code
Hightouch requires you to use an existing Tiktok pixel.
To find the pixel code, navigate to the Tiktok Marketing Dashboard.
Go to the assets menu and click Event
Once you are in the events manager, you can create a new pixel, or copy the ID of an existing pixel.
Field Mapping
You can sync columns from your source to Tiktok's event fields. Hightouch automatically detects the available fields from Tiktok.
PII Hashing
Tiktok requires identity information to be hashed using a SHA256 hash. Enable PII hashing if you wish for Hightouch to hash these values for you.
Disabling PII hashing will require you to hash the identity information yourself.
Creating custom audiences
Hightouch allows you to create custom audiences in TikTok using your models. Every time a sync runs, all data returned
by your model will be uploaded as identifiers for the custom audience. Select an advertiser for the audience and the
type of encryption for it.
TikTok only supports one type of identifier (IDFA, GAID, Email or Phone number) for an audience. Currently it isn't possible to
combine multiple identifier types in the same audience.
The data is hashed in MD5 or SHA256 before we upload it to TikTok. You can also disable automatic hashing if you have
the values already hashed in your warehouse.
Audiences with fewer than 1000 users are invalid and won't be available in
TikTok. For more information, please check TikTok's
documentation.
- Connection issues with your data warehouse?
- Confusing API responses from destination systems?
- Unsupported destination objects or modes?
- Help with complex SQL queries?
Need help?
Our team is relentlessly focused on your success. We're ready to jump on a call to help unblock you.
or
Feature Requests?
If you see something that's missing from our app, let us know and we'll work with you to build it!
We want to hear your suggestions for new sources, destinations, and other features that would help you activate your data.