Hightouch allows you to create custom audiences in TikTok using your models. Every time a sync runs, all data returned
by your model will be uploaded as identifiers for the custom audience. Select an advertiser for the audience and the
type of encryption for it.
TikTok only supports one type of identifier (IDFA, GAID, Email or Phone number) for an audience. Currently it isn't possible to
combine multiple identifier types in the same audience.
The data is hashed in MD5 or SHA256 before we upload it to TikTok. You can also disable automatic hashing if you have
the values already hashed in your warehouse.
Audiences with fewer than 1000 users are invalid and won't be available in
TikTok. For more information, please check TikTok's
Our team is relentlessly focused on your success. We're ready to jump on a call to help unblock you.
Connection issues with your data warehouse?
Confusing API responses from destination systems?
Unsupported destination objects or modes?
Help with complex SQL queries?
If you see something that's missing from our app, let us know and we'll work with you to build it!
We want to hear your suggestions for new sources, destinations, and other features that would help you activate your data.