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Table of Contents
Use the Tiktok marketing events API to send web event information to be used within Tiktok for marketing purposes.


This integration allows you to insert web events between your sources and a Tiktok pixel event.

Initial Setup

After selecting Tiktok from our Destinations catalog, you will be prompted to initiate an OAuth flow.Click the button to initiate the OAuth flow with Tiktok.

Pixel code

Hightouch requires you to use an existing Tiktok pixel.To find the pixel code, navigate to the Tiktok Marketing Dashboard.Go to the assets menu and click EventOnce you are in the events manager, you can create a new pixel, or copy the ID of an existing pixel.

Syncing To Tiktok Events

Hightouch supports syncing to the following Tiktok resources:
  • Web Events
Hightouch requires an existing pixel code in Tiktok to sync events to.

Sync Modes

This integration supports Insert mode.In the Insert mode, new events will be inserted into Tiktok.

Field Mapping

You can sync columns from your source to Tiktok's event fields. Hightouch automatically detects the available fields from Tiktok.

PII Hashing

Tiktok requires identity information to be hashed using a SHA256 hash. Enable PII hashing if you wish for Hightouch to hash these values for you.Disabling PII hashing will require you to hash the identity information yourself.