Tiktok

Table of Contents

Overview

Initial Setup

Sending events

Pixel code

Field Mapping

PII Hashing

Creating custom audiences

Use the Tiktok marketing events API to send web event information to be used within Tiktok for marketing purposes.

Overview

This integration allows you to insert web events between your sources and a Tiktok pixel event.

Initial Setup

After selecting Tiktok from our Destinations catalog, you will be prompted to initiate an OAuth flow.

Click the button to initiate the OAuth flow with Tiktok.

Sending events

Hightouch supports syncing "Web Events".

Pixel code

Hightouch requires you to use an existing Tiktok pixel.To find the pixel code, navigate to the Tiktok Marketing Dashboard.Go to the assets menu and click Event

Once you are in the events manager, you can create a new pixel, or copy the ID of an existing pixel.

Field Mapping

You can sync columns from your source to Tiktok's event fields. Hightouch automatically detects the available fields from Tiktok.

PII Hashing

Tiktok requires identity information to be hashed using a SHA256 hash. Enable PII hashing if you wish for Hightouch to hash these values for you.Disabling PII hashing will require you to hash the identity information yourself.

Creating custom audiences

Hightouch allows you to create custom audiences in TikTok using your models. Every time a sync runs, all data returned by your model will be uploaded as identifiers for the custom audience. Select an advertiser for the audience and the type of encryption for it.Currently only MD5 and SHA256 IDFA/GAIDs are supported.Note: Audiences with fewer than 1000 users are invalid and won't be available in TikTok. For more information, please check TikTok's official documentation.

Table of Contents

Creating custom audiences