Table of ContentsMarketing Cloud by Salesforce is a platform that helps marketers engage with their audience at scale. The platform provides digital marketing automation, analytics, and lead management for B2B and B2C companies.To connect Hightouch to Marketing Cloud, a "package" must be created in Marketing Cloud on behalf of Hightouch.Navigate to Setup > Apps > Installed Packages and hit "New". Name your package and after creating it, add an API Integration component to the package with the integration type as "Server-to-server".Grant Hightouch the scopes for journey, list, subscribers, and data extensions as below: With the API Integration created, copy the client ID, client secret, and subdomain into Hightouch. The subdomain is the part of the authentication base URI highlighted in the red box.This integration only supports upserting contacts into Marketing Cloud. In this mode, new users will be inserted into Marketing Cloud and all user attributes will be kept up-to-date when mapped.Records can be matched from your source to your Marketing Cloud workspace by your contact key. Note: this is not the ID or email address, but the contact key on the top left of the contact page.You can sync columns from your source to Marketing Cloud's attribute sets.Ensure all the required fields in each attribute set is completed. For example, to add an email address, both Email Address and HTML Enabled must be mapped. Refer to the Usage section of the Creating Contacts documentation.Hightouch can manage the entry and exit of contacts in Marketing Cloud journeys based your results.
- When a record enters your results set, a contact will be added to the journey via a contact key (this is done by triggering the entry event)
- When a record leaves your results set, a contact will be exited from the journey
- A multi-step journey
- Triggered by an entry API event with an associated event definition key and data extension
email_addresswhich means that you will have to map a result column to that attribute. You can do this in Hightouch by typing the attribute name in the mapings section.Hightouch supports syncing objects to existing Data Extensions.Hightouch supports
upsertmode for Data Extension objects. In this mode, new objects will be inserted into the data extension and all object attributes will be kept up-to-date when mapped.Deletion is disabled by default. If you enable it, Hightouch will delete objects that are removed from your results set.Objects can be matched from your source to your Data Extension by the "primary" field of your Data Extension.You can map from your source to any field in your Data Extension. Make sure that you include all non-nullable fields when syncing new objects to the Data Extension. In
upsertmode, it's possible to send requests that don't have all non-nullable fields, but only if the object already exists in the Data Extension. For new objects, non-nullable fields are required.