MoEngage is a full-stack solution consisting of powerful customer analytics, automated cross-channel engagement and AI-driven personalization.
In addition, Hightouch will assign the property
Mode
Upsert
In this mode, new users will be inserted into MoEngage and all user attributes will be kept up-to-date within MoEngage.This mode is good for the following scenarios:- You want to push objects into MoEngage and want to keep the data up-to-date
| Name | Details |
|---|---|
| Hightouch Column Containing MoEngage User ID | The name of the Hightouch column (id, created_at, first_name) that acts as unique user identifier in MoEngage. |
| Hightouch to MoEngage Default Field Mappings | A list of common user attributes that will be pushed to new users in MoEngage. |
| Hightouch to MoEngage Custom Field Mappings | A list of custom user attributes that will be pushed to new users in MoEngage. |
There are [reserved keywords](https://docs.moengage.com/docs/data-import-apis) that are blocked and should not be used as user attribute names in MoEngage.They are
"id", "_id", ""These keywords must not be used in any Custom Field Mappings from Hightouch to MoEngage.ht_query_{{queryId}} = true to a user when it is part of a query, and false when it is not.