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Documentation/Destinations/Google Ads

Google Ads

Table of Contents
Google Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.


Use OAuth to connect Google Ads by navigating to Destinations > Create New > Google Ads.First click "Connect a Google Ads account", log in with your Google account, and click "Allow". You should then see this message in the Hightouch UI:

Select Account

Hightouch allows you to choose which account to sync conversion data and audiences to, even if you don't have direct access to it (we will login via a manager account that has access to it).In this case, the account which was authenticated has direct access to the Hightouch Manager Account (MCC) and the Hightouch ad account. On top of that, the account also has access to the three accounts (including the Hightouch account again) via the manager account.Selecting either account at the top level will sync directly to those accounts without logging via another manager account. Otherwise, selecting the nested accounts will make Hightouch login via the root manager account.

Syncing Google Ads Conversions (Click / Call / Store)

Conversion Actions

This is the conversion action ID for the particular conversions type that you selected.

Store Conversions Options (Store Conversions Only)

This section allows you to define fractions and other properties for both first party and third party store conversion data. This includes what percentage of transactions are actually uploaded, and what percentage of transactions are actually valid.

Field Mapping

You can sync columns from your source to Google Ad's fields. Note: any transaction amount here should be in the unit microns, for example, $200 = 200000000.

Syncing Customer User Lists

Custom List Name

Enter a list name if you do not want to use the model name as your user list name in Google Ads.

Field Mapping

You can sync columns from your source to Google Ad's fields. At least one field has to be mapped here.

Handling PII and Hashing

By default, Hightouch automatically hashes the following fields in Google Ads:
  • Email
  • Phone
  • First Name
  • Last Name