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Documentation/Destinations/Facebook offline

Facebook Offline Conversions API

Table of Contents
Use the Offline Conversions API to send offline conversion events and to see how many customers viewed or clicked Facebook ads before converting.


Use an access token that has access to the offline event sets. To obtain an access token, follow the instructions listed here in the Facebook for Developers Offline Conversions API for creating an App. Select ‘Direct Implementation’ for your app type.Follow the remainder of Facebook’s instructions for creating a System User and token. Ensure you have selected ‘ads_management’ for the scope.

Syncing Facebook Offline Events

Track Event Configuration

In this section, you can enter in the event set that you want to upload to, as well as the upload tag and an optional namespace ID.Depending on the event name, Hightouch will allow you to map your columns to different fields in Facebook.

Field Mappings

Hightouch allows you to pass data to the default properties and the custom event properties of a Facebook offline event. Hightouch expects the event_time to be a standard ISO 8601 format. Hightouch will automatically convert this to the unix time that Facebook expects.


The following fields will be hashed automatically by Hightouch unless otherwise specified.
  • email
  • phone
  • gender
  • doby
  • dobm
  • dobd
  • last name
  • first name
  • first initial
  • city
  • state
  • zip
  • country