Gain in-depth insight into conversions by sending web events to Facebook from the warehouse
Setup
Navigate to Facebook Events Manager for your business here then select the "Data Sources" tab. Select the pixel that you would like to send events to and select the "Settings" tab.
Copy the Pixel ID from the details into the "Pixel ID" field in Hightouch.
Under the Conversions API section, hit "Generate access token" and copy the result into the "Access Token" field in Hightouch.
Events
Hightouch supports sending events to Conversions API.
| Name | Description |
|---|---|
| Test Event ID | The ID from Facebook Events Manager used to test server events. This field is optional. |
| Hightouch to Facebook Conversions Field Mappings | These mappings allow you to map columns of your query result to the default fields in Facebook Conversions. Keep in mind that some fields are required. |
| Hightouch to Facebook Conversions Custom Field Mappings | These mappings allow you to add any additional information to the custom_data field of the event. |
There are some required fields in the Facebook Conversions Field Mappings.
These are:
event_name andevent_time. You also need to specify one of
Facebook's user_data fields so that they can attribute a given conversion to
a particular user: learn more
here.
Some column in your query results must be mapped to these fields.Hashing
The following fields will be hashed automatically by Hightouch unless otherwise specified.
- phone
- gender
- dob
- last name
- first name
- city
- state
- zip
- country
- Connection issues with your data warehouse?
- Confusing API responses from destination systems?
- Unsupported destination objects or modes?
- Help with complex SQL queries?
Need help?
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Feature Requests?
If you see something that's missing from our app, let us know and we'll work with you to build it!
We want to hear your suggestions for new sources, destinations, and other features that would help you activate your data.