Gain in-depth insight into conversions by sending web events to Facebook from the warehouse
Setup


Events
Name | Description |
---|---|
Test Event ID | The ID from Facebook Events Manager used to test server events. This field is optional. |
Hightouch to Facebook Conversions Field Mappings | These mappings allow you to map columns of your query result to the default fields in Facebook Conversions. Keep in mind that some fields are required. |
Hightouch to Facebook Conversions Custom Field Mappings | These mappings allow you to add any additional information to the custom_data field of the event. |
event_name
andevent_time
. You also need to specify one of
Facebook's user_data
fields so that they can attribute a given conversion to
a particular user: learn more
here.
Some column in your query results must be mapped to these fields.Hashing
- phone
- gender
- dob
- last name
- first name
- city
- state
- zip
- country
- Connection issues with your data warehouse?
- Confusing API responses from destination systems?
- Unsupported destination objects or modes?
- Help with complex SQL queries?
Need help?
Our team is relentlessly focused on your success. We're ready to jump on a call to help unblock you.
or
Feature Requests?
If you see something that's missing from our app, let us know and we'll work with you to build it!
We want to hear your suggestions for new sources, destinations, and other features that would help you activate your data.