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ChurnZero helps subscription businesses fight customer churn. Its software solutions allow businesses to understand how their customers use their product, assess their health and their likelihood to renew, and give businesses the means to personalize the customer experience through timely and relevant touchpoints.


To find the setup key, navigate to Admin > Application Keys > New App Key and create a new key with the name of your choice.Use the application key as your "App Key" in Hightouch.

Supported Churnzero Types

Hightouch supports syncing to the following Churnzero types:
  • Events
  • Objects
  • Custom Tables

Syncing Churnzero Objects

Object Types

Hightouch supports syncing to the following Churnzero objects:
  • Contacts
  • Accounts
Contacts must be associated with an account, and therefore an account external ID must be present in your data.

Sync Modes

  • Upsert - Upsert mode is supported for Contacts and Accounts. In upsert mode, Hightouchs adds new rows and keeps existing rows up to date.
  • Insert - Insert mode is supported for Events. In Insert mode, you can send events to Churnzero through Hightouch.

Record Matching

Records can be matched from your source to your Churnzero workspace by your Churnzero Contact / Account ID. Note: this can be found in the top left of your contact or account page (not the ID in the url).There is an additional field when syncing contacts, which is the column that contains the external account ID in your query results. Please make sure that the account exists in Churnzero already.
We don't receive detailed errors from Churnzero, such as checking whether an account ID referenced or a custom field exists or not. Therefore, we are not able to provide detailed logging.

Field Mapping

You can sync columns from your source to Churnzero's default and custom fields.You can find the custom fields created for your Churnzero workspace in Admin > Custom Fields then navigating to either the contact or account table. For custom fields, please use the CZ API Name as the name of the destination field in Hightouch.

Custom Tables

You can sync custom tables using Hightouch through Churnzero's batch import API.To use the custom table API, you must first create the custom table within Churnzero.Custom tables may be created by going to the admin tab in Churnzero and selecting "Custom Fields"Note: For fields to properly be inserted into a custom table from Hightouch, they must first be created within Churnzero on the "Custom Fields" page.